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Brand Pillars

Getting dressed shouldn't feel like a chore. Our brand revolves around options that are equally stylish and comfortable, defined by modern silhouettes, high-end fabrics, and understated details. Versatility is everything - the pieces in our collections can be worn for all kinds of occasions. 


With collections full of timeless pieces, statement layers, and whimsical touches - we design for women heading to the office, enjoying her favorite brunch spot, or catching up with friends over cocktails. Creating pieces that reflect her elegantly laid-back charm. 


Our outerwear and layering pieces are key items that give outfits a polished finish and unique personality. The signature blazer styles from season to season showcase the evergreen approach to our designs and offerings. Body-clinging knits and roomy sweaters, simplistic yet creative silhouette cuts, subdued shades of ivory, mauve, and tan for a soothing color palette - all give the FRENCHMAUVE woman options for any day of the season.